You’ll be responsible for growing the audience for our subscription program, The Spring, by growing top of funnel, improving retention, and scaling our program experience.
Main areas of focus: Subscriptions, Acquisition & Engagement, Digital Marketing, Community Experience
Location: This opportunity is for those located in (or willing to relocate to) the New York City area only. Applicants must be eligible to work in the U.S. or have an existing U.S. work permit.
JOB HIGHLIGHT
You’ll be responsible for growing the audience for our subscription program, The Spring, by growing top of funnel, improving retention, and scaling our program experience.
JOB SUMMARY
As the Growth Marketing Director, you’ll be responsible for spearheading our growth strategy, leveraging paid, owned, and earned channels. Building a qualified pipeline of monthly donors into our monthly giving platform, The Spring, will be one of your top priorities. Reporting to the Senior VP of Subscription, you’ll own day-to-day marketing budget management and performance across marketing channels and will work closely with The Spring’s cross-functional team to develop impactful creative assets that bring in new audiences. Working with multiple other teams including Brand, Brand Partnerships, Operations, and Finance, you’ll develop infrastructure and systematic capabilities that drive growth and value for the company.
YOU’LL BE RESPONSIBLE FOR…
Marketing Strategy
- Developing and executing an innovative marketing strategy to grow The Spring membership and revenue.
- Defining yearly KPIs (from awareness to retention), strategies, tactics, and timelines for The Spring.
- Developing a full-funnel marketing plan to identify new prospective member audiences and/or communities, improve retention, and increase donations from current member base, leveraging engaged members as advocates for The Spring.
- Designing yearly A/B testing plans for creative assets.
- Defining and building the future state of the Marketing team at charity: water.
Execution
- Managing the execution of marketing plans across the team.
- Overseeing budgeting, forecasting, and reporting at the channel level for traffic, revenue, spend, customer acquisition cost, and other performance KPIs.
- Owning marketing agency relationships.
- Working collaboratively across teams to build and sustain best practices for data aggregation, event tracking, and tagging.
Insights/Analytics
- Working cross-functionally to fully comprehend donor journeys and optimize the experience for audience development and acquisition.
- Developing dashboards to be used for real-time strategy conception.
- Effectively communicating insights to identify lead generation and up-sell opportunities to build and retain our member base.
- Interpreting data and trends to inform a successful acquisition strategy and execution.
Leadership
- Managing the Marketing and Supporter Experience teams.
- Representing the Marketing team across the organization, driving a donor-centric team culture.
YOU MUST HAVE…
- 8+ years of experience in a digital marketing role with a proven track record in driving user acquisition and revenue growth
- Track record of successfully managing cross-platform experiences, generating multi-million dollar revenue streams year-over-year
- An exceptional grasp and ability to utilize all aspects of digital marketing and relevant data to drive successful program development
- A strong KPI-oriented and metrics-driven work approach
- Experience generating accurate forecasts and managing budgets
- Demonstrated ability to apply logical thought processing to problem solve and recommend solutions
- Proficiency in Excel, Segment, Google Analytics, Looker and/or an equivalent software
IT’S AN ADDED PLUS IF YOU HAVE…
- Mastery of marketing automation platforms
- Managed third-party agency relationships and performance
SKILLS
You’re a strategic thinker
You have the strategic prowess and social intelligence required to proactively help build scalable models that leverage charity: water’s brand, assets, relationships and opportunities to meet growth goals.
You know what you’re doing and have a track record to prove it
You have a history of driving successful initiatives with measurable results that have impacted the bottom line. Your years of applicable experience have cultivated your wisdom and nuanced creativity for this position.
You’re agile and pragmatic
You like getting things done, are disciplined about time management, and consider yourself a remover of obstacles.
You have a team ethos and are collaborative by nature
You thrive in a creative, inventive, fast-paced start-up environment, with people who are passionate about their work and mission. You’re excited to work cross-functionally with other departments. You find joy in mentoring team members so they can maximize their effectiveness.
You’re a great communicator
You are an astute listener and you articulate your vision clearly. You operate with poise, dignity, and reliability in both your personal and professional worlds. You keep everyone in the know so that the job gets done efficiently and effectively. You see yourself as a translator, you’re trained to interpret multiple needs from different sources, and to find a common language amongst various stakeholders.
You’re extremely organized and detail-oriented
You prioritize well and are able to manage important projects, schedules, and communications in an orderly fashion.
TEAM OVERVIEW
The Subscription team is a sophisticated group of product managers, designers, engineers, and marketers that power our unique monthly giving platform. They focus on developing a best in class experience for our monthly giving community, The Spring, through building a product that invites transparency, generosity, and community.
ORGANIZATIONAL OVERVIEW
At charity: water, our team of world chargers believe that water changes everything. As a non-profit organization, we work to bring sustainable solutions, providing clean and safe drinking water, to those in developing countries. In 13 years, we’ve been able to bring healthier living conditions to over 11 million people in 28 countries. With the inner makings of a mid-size tech startup, we’re reinventing charity through endless innovation and contagious passion. When we’re not eating pizza, gathering for Bagel Breakfasts, or Friendsgiving Feasts, we’re working side-by-side to create beautifully crafted stories and a powerful brand that inspires a whole new kind of generosity.
